Privacy Policy

Effective Date: June 11, 2025
Last Updated: June 11, 2025

Your privacy is important to us. It is Apex Property Capital LLC’s policy to respect your privacy and comply with all applicable laws and regulations regarding any personal information we may collect about you, including across our website, apexpropertycp.com, and any other sites we own and operate.

Personal information is any data that can be used to identify you. This includes information about you as a person (such as your name, address, and date of birth), your devices, your payment details, and even how you use a website or online service.

If our site contains links to third-party sites and services, please be aware that those sites have their own privacy policies. After following a link to any third-party site, you should read their privacy policy to understand how they collect and use personal data. This Privacy Policy does not apply to any activities you perform after leaving our site.

Information We Collect

Information we collect falls into one of two categories:

Voluntarily provided information — data you knowingly and actively provide when using or participating in any of our services and promotions.
Automatically collected information — data automatically sent by your devices when accessing our services.

Log Data

When you visit our website, our servers may automatically log standard data provided by your web browser. This may include:

Your device’s IP address
Browser type and version
Pages visited
Time and date of your visit
Time spent on each page
Technical error data (if applicable)

This information may not directly identify you on its own but may become identifiable when combined with other data.

Device Data

When you use our website or interact with our services, we may automatically collect data such as:

Device type
Operating system
Unique device identifiers

The exact data collected may depend on your device settings. We recommend reviewing your device and browser privacy settings to understand what information may be shared.

Personal Information

We may ask for personal information, such as:

Name
Email
Phone number
Social media profiles
Mailing address

This data is usually requested when you contact us, register on our website, or submit content.

User-Generated Content

“User-generated content” refers to any materials (text, images, videos) voluntarily provided by users for publication on our website or our social channels. This content is associated with your account or contact email.

Please note that any content you submit for publication becomes public after approval and may be accessed by third parties. Once published, this content is no longer covered under this Privacy Policy.

Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal data when we have a legal and legitimate reason for doing so. In such cases, we only collect what is reasonably necessary to deliver our services.

Collection and Use of Information

We may collect personal information when you:

Register for an account
Sign up for email or social media updates
Post a comment or review
Participate in community features
Access our content on a browser or device
Contact us via email, social media, or other channels
Mention us publicly on social platforms

We may use your information to:

Provide core features of our platform
Personalize your user experience
Communicate with you
Conduct analytics and market research
Operate and improve our website and services
Send promotional content (where permitted)
Fulfill legal obligations or resolve disputes
Conduct technical assessments

We may also combine voluntarily provided and automatically collected data with general research or public data sources to better understand our users and improve our services.

Security of Your Personal Information

We protect your personal information using commercially acceptable security measures to prevent unauthorized access, loss, misuse, disclosure, or alteration.

However, no method of data transmission or storage is completely secure. You are responsible for keeping your passwords and access credentials safe and confidential.

How Long We Keep Your Personal Information

We keep your data only as long as necessary for the purposes described in this policy. For example, we retain account-related data as long as the account remains active. Once no longer required, data will be securely deleted or anonymized.

We may retain data longer to comply with legal, tax, or regulatory obligations or for archiving in the public interest, scientific or historical research, or statistical purposes.

Children’s Privacy

We do not knowingly target or collect information from children under the age of 13. If you believe we’ve collected data from a child, please contact us so we can take appropriate steps.

Disclosure of Personal Information to Third Parties

We may disclose your information to:

Subsidiaries, affiliates, or parent companies
Trusted third-party service providers (e.g., IT, hosting, marketing, analytics)
Our employees, contractors, and authorized agents
Business partners and professional advisors
Legal authorities and courts (as required by law or in legal proceedings)
Credit agencies or collection agencies (in case of non-payment)
Prospective buyers, investors, or successors (in case of a business transfer)

Third-party tools we currently use include:

Google Analytics
Open Web Analytics
Meta Pixel
MailChimp

Your Rights and Controlling Your Personal Information

Your Choice: You can refuse to provide personal data, though this may limit your access to some services.
Information from Third Parties: If we receive your data from another party, we will protect it according to this policy.
Marketing: You may opt out of marketing communications at any time by contacting us or using the unsubscribe link.
Access & Correction: You may request access to, or correction of, your personal data at any time.
Non-Discrimination: We will not treat you unfairly for exercising your data rights.
Data Breaches: We comply with all applicable laws regarding breach notification.
Complaints: If you believe your rights were violated, you may contact us or file a complaint with the appropriate regulatory body.
Unsubscribe: To unsubscribe from our communications, contact us or use the opt-out link in the email. We may need to verify your identity before processing the request.

Use of Cookies

We use cookies to collect information about how you use our site. These cookies allow us to enhance your experience by remembering preferences and tracking site usage. Please review our Cookie Policy for full details.

Business Transfers

If our company is sold, merged, or dissolved, personal data may be included as a business asset transferred to the acquiring party. You agree that any such acquirer may continue to use your data under the same terms of this Privacy Policy.

Limits of Our Policy

Our website may link to external websites. We do not control or take responsibility for their privacy practices, content, or security.

Changes to This Policy

We may update this policy from time to time to reflect legal, operational, or business process changes. Updates will be posted on this page. If required by law or if changes are material, we will notify users or request your consent, where applicable.

General Data Protection Regulation (GDPR) – Additional Disclosures (EU Only)

Data Controller / Processor

Apex Property Capital LLC acts as the Data Controller for your personal information. Our contact details are available in the Contact section of our website.

Legal Bases for Processing

We process your personal data only when we have a valid legal basis, including:

Your Consent – You may withdraw consent at any time, but this will not affect prior use.
Performance of a Contract – When processing is required to fulfill our obligations to you.
Legitimate Interests – When it is necessary to operate and improve our services.
Legal Compliance – When we are required to comply with legal obligations or respond to legal requests.

International Transfers Outside the EEA

If we transfer data outside the European Economic Area (EEA), we will ensure that your data is protected using approved safeguards such as:

Standard Contractual Clauses
Binding Corporate Rules
Other legal frameworks as recognized by the European Commission

Your Rights and Controlling Your Personal Information

Restrict: You have the right to request that we restrict the processing of your personal information if:
(i) you are concerned about the accuracy of your personal information;
(ii) you believe your personal information has been unlawfully processed;
(iii) you need us to retain your information solely for legal claim purposes; or
(iv) we are considering your objection to processing based on legitimate interests.

Objecting to Processing: You have the right to object to the processing of your personal information when it is based on our legitimate interests or a task in the public interest. If you object, we must demonstrate compelling legitimate grounds that override your interests, rights, and freedoms in order to continue processing.

Data Portability: You may request a copy of the personal information we hold about you. Where feasible, we will provide it in CSV or another machine-readable format. You may also request that this information be transferred to a third party.

Deletion: You have the right to request the deletion of your personal data at any time. We will take reasonable steps to delete your personal information from current records. If deletion affects your ability to use our website or services, we will notify you. Legal exceptions may apply, which will be communicated as needed. Upon account termination, your personal information will be deleted within 7 days.

Please note that even after deletion, search engines and third parties may retain archived copies of your information that was previously public, such as profile data or comments.

Additional Disclosures for U.S. State Privacy Law Compliance

This section applies only to residents of California, Colorado, Delaware, Florida, Virginia, and Utah. Any references to specific states refer only to that state’s applicable laws.

Do Not Track:
Some browsers allow users to enable “Do Not Track” signals. Currently, we do not respond to these browser signals. However, we continue to process personal data lawfully and transparently in accordance with this Privacy Policy.

Cookies and Pixels:
You can decline cookies via your browser settings. Most browsers allow blocking or selective disabling of cookies. For more, please refer to the Cookies section of this Privacy Policy.

California Privacy Laws – CPPA

Financial Incentives:
We may offer financial incentives as permitted by the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These incentives are tied to the value of the personal information you provide and require your prior opt-in consent, which you may revoke at any time.

Requesting Information:
Under California Civil Code §1798.83, California residents may request information about how their data was shared with third parties for direct marketing purposes. You may submit one request per calendar year by contacting us with “Request for California Privacy Information” in the subject line.

We will respond with a list of categories of personal information disclosed and the names/addresses of any third parties who received it for marketing in the past 12 months.

Notice of Collection:
In the last 12 months, we may have collected the following categories of information under the CCPA:

Identifiers (e.g., name, email, phone number, IP address)
Account-related information (e.g., username, device ID)
Audio/visual content (e.g., photos or videos submitted)
Geolocation data

This information was collected for the business purposes outlined in the “Collection and Use of Information” section.

Right to Know and Delete:
You have the right to:

Know the categories of personal information we collected about you
Know the sources of this data
Know if data was disclosed or sold and to whom
Request deletion of your data
Know the commercial or business purpose of the data collection

To exercise these rights, please contact us as provided in this Privacy Policy.

Shine the Light:
You may also request how we share certain personal information with third parties and affiliates for their own direct marketing. To do so, please contact us with “Privacy Rights Request” in the subject line. Include your name, street address, city, state, and ZIP code.

Additional Disclosures for UK GDPR Compliance

Data Controller / Processor:
For purposes under the UK GDPR, we act as a Data Controller regarding the personal data you provide to us.

Third-Party Provided Content:
We may receive your data through trusted third parties who have permission to share it. We may also gather publicly available data, such as from social media platforms, subject to your settings and the third-party’s privacy policy.

Additional Uses:
In addition to previously outlined purposes, we may use your information to analyze usage trends, conduct market research, and improve our website’s user experience.

Data No Longer Required:
If your data is no longer necessary for the stated purpose or you exercise your rights, we will securely delete or anonymize it. We may still retain information for compliance, archiving, scientific, or statistical purposes, where permitted by law.

Legal Bases for Processing:
We process personal information lawfully, fairly, and transparently under one or more of the following legal bases:

Consent: You have granted explicit consent for specific purposes. You may withdraw consent at any time without affecting past processing.
Performance of a Contract: We need your data to provide a service or complete a transaction.
Legitimate Interests: We use your data in ways that are necessary and balanced against your rights, such as marketing analysis or customer service improvements.
Legal Compliance: Where required by law, including investigations, subpoenas, or regulatory duties.

We do not market to individuals under the age of 18.

Compliance with Law

In certain situations, we may be legally obligated to retain or use your personal data. This includes, but is not limited to, responding to court orders, government requests, criminal investigations, and other regulatory obligations. For example, we are required to retain financial records for a period of 7 years.

If you have questions about how long we keep your data to comply with legal requirements, please refer to the “Contact Us” section of this policy.

International Transfers of Personal Information

Your personal information may be stored and/or processed in the United Kingdom. The EU Commission has deemed the UK to provide an adequate level of data protection under the UK GDPR.

In some cases, we may share data with third parties located outside the UK or European Economic Area (EEA). These countries may not offer the same data protection standards. In such instances, we ensure:

Transfers are conducted in accordance with UK GDPR Article 45 and the Data Protection Act 2018
Appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or Binding Corporate Rules (BCRs)

Your Data Subject Rights

Right to Restrict Processing: You can request restriction of processing in specific circumstances such as data inaccuracy, unlawful processing, or pending objection decisions.
Right to Object: You may object to processing based on legitimate or public interest grounds. We will evaluate and continue processing only if we can demonstrate overriding legitimate grounds.
Right to Be Informed: You have the right to know how your data is collected, used, and stored.
Right of Access: You may submit a Data Subject Access Request (DSAR) to receive a copy of your personal data. We will respond within 30 calendar days.
Right to Erasure: You may request deletion of your data where it is no longer needed, where consent is withdrawn, or for direct marketing objections. Legal or contractual exceptions may apply.
Right to Portability: You may request your personal data in a machine-readable format (e.g., CSV), or ask us to transfer it to another provider, where technically feasible.
Right to Rectification: You have the right to correct or complete your personal data if it is inaccurate or incomplete.
Notification of Data Breaches: If a breach occurs, we will investigate and notify the UK’s data regulator and affected individuals, if necessary.
Complaints: If you have concerns, we encourage you to contact us first. If unresolved, you may contact the UK’s data authority, the Information Commissioner’s Office (ICO):
- Website: www.ico.org.uk
- Phone: 0303 123 1113
- Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Additional Disclosures for PIPEDA (Canada)

Scope of Personal Information

In accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), personal information (PII) includes identifiers such as appearance, opinions, personal communications, and financial details. Even data that may not seem identifying may become PII when combined with other information.

Valid Consent

Your consent must be meaningful, and you must understand the nature and consequences of sharing your data. When you initiate contact with us or subscribe, you give consent to process your information for relevant purposes. You may withdraw this consent at any time by contacting us.

We do not send unsolicited emails. We also do not sell your personal information to unrelated third parties.

International Transfers of Information

While we aim to store and process customer data in Canada, we may rely on third-party providers located in the U.S., UK, or EEA. These providers follow reasonable safeguards. However, please note that the level of privacy protection in these countries may differ from Canadian standards.

Customer Data Rights under PIPEDA

Right to Access: You can request access to your PII held by us. This request must be in writing and may include a small fee (up to $30). We aim to fulfill access requests within 30 days.
Right to Rectification: If your data is incomplete or inaccurate, you can request corrections. Supporting evidence may be required.
Right to Withdraw Consent: You may refuse or withdraw consent, except where the data is required by law, regulation, or contract.
Right to Complain: You may file a complaint with the Office of the Privacy Commissioner of Canada:
- Website: www.priv.gc.ca
- Phone: 1-800-282-1376
- Address: 30 Victoria Street, Gatineau, QC K1A 1H3

PIPEDA’s Ten Principles of Privacy

We fully comply with PIPEDA’s 10 principles:

Accountability – We designate individuals responsible for compliance
Identifying Purposes – We identify why data is collected before or at collection
Consent – We obtain informed and meaningful consent
Limiting Collection – We only collect necessary information
Limiting Use, Disclosure & Retention – Data is only used for stated purposes
Accuracy – Data is kept accurate and up-to-date
Safeguards – Data is protected using appropriate security measures
Openness – Policies and practices are transparent
Individual Access – You can request, review, and correct your data
Challenging Compliance – You may contact us or the Privacy Commissioner if you believe we have not complied

Cookie Compliance

We comply with the Canadian Anti-Spam Legislation (CASL). We do not send unsolicited messages or share your email with third parties without purpose. Some cookies may be used in cooperation with service partners to deliver requested services.

When leaving our site for another domain, please review that site’s privacy and cookie policies. See our Cookie Policy for more.

Enquiries, Reports & Contact

If you wish to report a privacy concern or enquire about this Privacy Policy, please contact our Data Protection Team:

Apex Property Capital LLC – Resolution Team
📧 Email: [email protected]

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